The concepts of fear and courage often go hand-in-hand. How do we face our fears while pushing forward in both personal and professional spheres? In the latest episode of No Hacks, we explore this compelling topic with Luiza de Lange, a leader in digital experimentation and CRO (Conversion Rate Optimization). Through her journey, Luiza has discovered the power of embracing fear as a pathway to courage and growth, offering valuable lessons for all of us.
Luiza’s career is anything but ordinary. With over 12 years of experience in the field, she has built and led in-house teams at renowned companies like Electrolux and Leo Vegas, advised clients through Precis Digital, and championed diversity and inclusion in data analytics and experimentation. Her story is one of continuous learning and fearless exploration, emphasizing that courage is not the absence of fear but the willingness to act in spite of it.
Beyond her professional achievements, Luiza’s personal life is a testament to her experimental mindset. Whether it’s learning a new language, moving to different countries, or facing daily challenges, she showcases how a fearless, proactive approach can lead to remarkable outcomes. In this blog post, we’ll dive into the key takeaways from our conversation with Luiza and explore how you can apply these lessons in your own life.
About Luiza de Lange
Luiza de Lange is a prominent figure in digital experimentation and CRO, known for her fearless approach to professional and personal development. With a career spanning over a decade, she has made significant contributions to companies like Electrolux, Tele2, and Leo Vegas, while also advising numerous clients at the award-winning digital agency, Precis Digital.
Luiza’s journey is characterized by her commitment to inclusivity and diversity in the field of experimentation. She actively participates in conferences, podcasts, and initiatives aimed at empowering underrepresented groups in data analytics and digital marketing. With experience in over 20 different professions and having traveled to 45 countries, her diverse background provides a rich tapestry of insights on leadership and innovation.
What You’ll Learn
- Courage is Fear Walking: One of the most powerful messages from Luiza’s journey is that courage isn’t the absence of fear but the act of moving forward despite it. This mindset shift can transform how we approach both professional and personal challenges, emphasizing that fear is a natural part of growth.
- Embracing Vulnerability: As a woman in a male-dominated industry, Luiza highlights the importance of vulnerability in leadership. By being open about our fears and challenges, we can foster a more inclusive and supportive environment that encourages innovation and growth.
- The Experimental Mindset: Luiza’s career and personal life illustrate the benefits of adopting an experimental mindset. Whether optimizing digital experiences or learning a new language, approaching life with curiosity and a willingness to experiment can lead to unexpected and rewarding outcomes.
- Importance of Mentorship and Networking: Luiza stresses the value of mentors and a strong professional network. Building meaningful connections can provide guidance, support, and open new opportunities, enriching both our personal and professional lives.
- Overcoming Travel Anxiety: Luiza shares her experience of overcoming travel anxiety, emphasizing the value of letting go of control. This story serves as a powerful metaphor for facing any daunting task with acceptance and resilience.
- Championing Diversity: As an advocate for diversity and inclusion, Luiza explains why these values are crucial in the field of experimentation. Representation matters, and initiatives like Women in Experimentation play a vital role in encouraging more women to enter and thrive in data-driven careers.
Conclusion
In this episode of the “No Hacks” podcast, we gleaned invaluable insights from Luiza de Lange’s remarkable journey. Her story is a testament to the power of courage, vulnerability, and an experimental mindset in overcoming both personal and professional challenges. By embracing fear and pushing through it, we can unlock new opportunities for growth and innovation.
Luiza’s commitment to diversity and inclusion serves as a reminder of the importance of representation in our industries and communities. Whether you’re a leader striving to create an inclusive work environment or an individual navigating life’s uncertainties, Luiza’s experiences offer a roadmap for transforming fear into a catalyst for success.
So, the next time you find yourself facing a daunting challenge, remember Luiza’s words: “Courage is not the absence of fear but the fear walking.” Embrace your fear, take that first step, and discover the incredible growth that awaits.
Don’t forget to buy your Experimentation Elite ticket for the December 10th event in London! And use promo code NOHACKS10 to get 10% off!