Neal Goyal, is a DTC Coach for $50m+ Brands. He is the Team Lead and a Strategic Account Executive at Tapcart where he helps Enterprise DTC brands on Shopify Plus solve challenges with conversions, retention, CX, customer acquisition, and engagement.
In this episode we’re talking about mobile. Can you claim you’re truly omnichannel if you don’t have a mobile app? Is it worth investing given the move to privacy and high friction for customers?
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