Your next million website visitors won't be human. No Hacks explores how to make the web work for AI agents: what breaks, what works, and what to do about it.
In the 1990s, Microsoft and Netscape fought for control of the browser, the gateway between humans and the internet. Netscape went from 90% market share to zero in five years. Now, with over 30 agentic browsers launching in under 18 months, the same war is playing out again, only this time the stakes are higher. This episode breaks down the 90s browser wars, compares the tactics to what's happening today, and explains what website owners should do about it.
Duane Forrester, 30-year search veteran who co-launched Schema.org and built Bing Webmaster Tools, explains why AI systems prioritize trust above all else. We discuss machine comfort bias, chunk-level content optimization, why SEO is now a multidisciplinary role, and how to prepare for a world where LLMs decide who gets cited.
Your website might rank #1 on Google but be completely invisible to ChatGPT, Claude, and Perplexity. In this episode, let's break down why a huge chunk of the web is fundamentally broken for AI systems - not because of bad content, but because of technical decisions that made sense for humans but make sites invisible to the AI systems rapidly becoming the front door to the internet.
For the last 20 years, digital marketing had one goal: drag a human across a "threshold", onto your website, so you could control the message and sell the product.
Chrome 146 ships with an early preview of WebMCP, a proposed standard that lets websites expose structured tools directly to in-browser AI agents. No more scraping DOMs or guessing at buttons. Here's what it is, how it works, and what it means for your website.
Four protocols are forming the infrastructure of the agentic web. Here's what MCP, A2A, NLWeb, and AGENTS.md do, how they fit together, and what the Agentic AI Foundation means for your business.
A practical guide to Answer Engine Optimization (AEO). How AI search engines parse content, what gets cited, and what Google, Microsoft, and OpenAI actually recommend.
