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This episode is all about e-commerce conversion rate optimization (CRO), with guest Carlos Trujillo, a senior experimentation strategist at Speero. Carlos shares his remarkable journey from building his first website in 2007 to becoming a CRO expert.
His story is a testament to the power of continuous learning and specialization. Carlos’s insights into the evolution of e-commerce optimization and the importance of focusing beyond just conversion rates are enlightening. He discusses the significance of expanding customer value, encouraging repeat purchases, and optimizing merchandising for e-commerce growth.
This episode is packed with valuable lessons on the strategic application of CRO, the role of education in professional development, and the impact of dedication and curiosity on achieving career goals. Join us as Carlos unfolds his journey, offers advice for aspiring CRO specialists, and shares how an hour a day of learning changed his life and career trajectory.
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